Tanmoy Roy

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ViveLaCar Projects

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Employer

ViveLaCar

Year

05.2024 – 01.2025

What I did

UX design, UI design, UX analysis, graphic design, conception

In a Nutshell

During my time at ViveLaCar, I worked as a UI/UX designer in the company’s IT department. ViveLaCar is a car subscription service. Over the course of these nine months, I gained valuable insights into corporate work structures and processes. My responsibilities were entirely focused on internal design projects, ranging from developing B2B portals to redesigning B2C apps. Eventhough I had to follow a general corporate design, I modernized and improved the given concepts. Here is a selection of my favorite projects:

Dealerportal Redesign

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Year

05.2024 – 08.2024

What I did

Research, information architecture, wireframes, mockups, UX design, UI design, graphic design, atomic design system

In a Nutshell

Development of a new, optimized dealer portal for ViveLaCar to replace the existing Salesforce Experience Cloud solution. This platform serves as a central hub for partnered car dealerships to efficiently manage their vehicles and subscription offerings. The new portal preserves the core functionalities of the current system while delivering significant improvements in usability, design, and overall performance. The redesign consists of around 56 screens for both desktop and mobile.

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Customer App Redesign

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Year

08.2024 – 10.2024

What I did

Research, mockups, UX design, UI design, graphic design, atomic design system

In a Nutshell

A comprehensive redesign of all screens and processes in the existing customer app. This project focused on optimizing the user journey by streamlining processes, removing unnecessary features, and enhancing both design and functionality. The redesigned app includes around 57 screens across mobile, tablet, and partially desktop.

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Homepage Redesign

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Year

10.2024 – 11.2024

What I did

Research, information architecture, mockups, UX design, UI design, graphic design, atomic design system

In a Nutshell

Redesign of the layout and content for the home and business pages, guided by the AIDA principle (Attention, Interest, Desire, Action). I created responsive design variationsfor desktop, tablet, and mobile.

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Retrospective

During my time at ViveLaCar, I experienced the daily life of a designer within a company, which stands in stark contrast to agency work. Managing tasks through Jira tickets required me to take greater responsibility and improve my self-organization skills. Being part of the IT department also provided valuable insights into the technical aspects that drive a company’s operations. I’m grateful for the opportunity to gain experience in both agency and corporate environments, broadening my perspective as a designer.